Category Archives: Be A Better Story Blog

How to Write a Speech – Coming up with a Title

Introducing “Title Tuesdays” (Ask a Speechwriter)   That darn title! I don’t know how many people come to me with a great idea for a speech, some message that is burning inside of them yearning to come out… and then get stuck trying to come up with a title for their speech. Titles are important. […]
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The #1 Career Building Secret … A Keynote Speech

  The #1 Career Building Secret – A Keynote Speech! You need to pitch to investors, launch a product, inspire a group, make an important presentation… You want to build your career and influence with an industry keynote or “TedX” style speech … But you’re staring a blank page wondering how to write that epic […]
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Why “Not Giving” Actually Works Well in a Speech

A good speech is about giving, right? Educate, entertain, empower, give, give give, then give some more!   Right?Well, wrong. Yes, a good speech does of course educate, entertain, empower, and your audience should leave feeling they’ve gotten something of value. But in your urge to ‘give, give, give’, sometimes speakers forget the element of ‘intrique’ or ‘mystery’, and […]
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How to Get Your Signature Speech Done (in 3 Days) …

Stop Staring at a Blank Page .. an Exclusive Opportunity Want to get a signature speech done in 3 days? Here’s the approach I take: Day 1 – Get clear on the audience, the message, the underlying story Day 2 – Use my persuasive speech outline to draw out examples/stories and create the structure of the speech Day 3 – […]
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Is “The New Paradigm” Simply Better Communication?

Somehow we have to learn to communicate with each other better. Lately, I’ve been turned off by social media. The nasty name calling, the search for the meaningless yet attention-getting sound bite, the lack of critical or nuanced thinking, the ‘us vs. them’ mentality.  And yet … It can be a powerful force for voices […]
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3 Ways Speaking will Make You a Wealthier Business Owner

We all want to be wealthier, right? Have more sales come in, be able to charge higher rates for our services? As a business owner/entrepreneur, I think getting out and speaking, putting on presentations, is a very fast and strategic way to get that to happen for you and ultimately put more money in your […]
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What to Do When you are Facing an Urgent Challenge, But Everyone is Sticking their Heads in the Sand …

Ever heard of the acronym “VUCA”? It means Volatility, Uncertainty, Complexity and Ambiguity, and it was first coined by military planners nearly 20 years ago to describe the type of environment soldiers have to adapt to as they enter a war zone. And sometimes it feels like the corporate and business world of today embodies […]
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[SWIPE] – Speech Writing Master Template

Writing a speech is both an art and a science, and must tug at the heart, while it appeals to the  head 🙂 Of course, a master storyteller/speechwriter is going to be able to finesse the art of the speech … (come up with fun examples/themes, stories, make it sound and feel amazing … ) […]
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SERIOUSLY, Write Your Speech

I’d like to get serious for a second here. 2018 is just around the corner.  You have a powerful and important message you want to get out, and … Writing a speech is the most important first step in getting that message out. Why? Because it is the BEST way I know how to ensure […]
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Writing a Speech (Your FIRST 3 Steps)

It’s time to get your speech written? What do you do? What are your first steps if you are staring at a blank page wanting to get going? Figure out your audience – seriously, picture someone in your head. Your ideal audience. The perfect, responsive and eager client. Know exactly who it is. Figure out […]
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